{"id":20819,"date":"2026-07-24T10:19:22","date_gmt":"2026-07-24T04:34:22","guid":{"rendered":"https:\/\/eng.dragonmedia.com.np\/?p=20819"},"modified":"2026-07-24T10:19:22","modified_gmt":"2026-07-24T04:34:22","slug":"16th-cordyceps-trade-fair-and-drukmo-cultural-tourism-horse-racing-event-opens-in-nagqu","status":"publish","type":"post","link":"https:\/\/eng.dragonmedia.com.np\/?p=20819","title":{"rendered":"16th Cordyceps Trade Fair and Drukmo Cultural Tourism Horse Racing Event Opens in Nagqu<\/strong>"},"content":{"rendered":"


\nDragon Media News Desk<\/strong><\/p>\n

The 16th Cordyceps Exhibition and Trade Fair and the Drukmo Cultural Tourism Horse Racing Competition have opened in Sog County, Nagqu City, in the Xizang Autonomous Region. The event will continue until July 25.<\/p>\n

The opening ceremony began with a performance titled \u201cThe Eternal Song of the Pastoral Land.\u201d The programme was divided into three thematic sections: \u201cJoy,\u201d \u201cTranquillity\u201d and \u201cLove.\u201d Through songs, dances and immersive visual performances, the ceremony showcased Sog County\u2019s distinctive industries, local culture, community life and the friendship demonstrated by various sectors supporting the development of Xizang.
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\nAccording to the organisers, this year\u2019s event features a wide range of thematic activities. Under a development model combining \u201cexperience and exhibition sales,\u201d the programme includes a cordyceps exhibition and trade fair, horse racing competitions, immersive cultural displays and cultural tourism promotional activities.<\/p>\n

High-quality cordyceps produced in the Nagqu region are being displayed at the fair. Organisers said the exhibition reflects the hard work, confidence and enthusiasm of local communities.<\/p>\n

The event is based on the development concept of \u201cone cordyceps connecting one cultural tourism route.\u201d With the cordyceps exhibition and trade fair at its centre, the programme includes an industry symposium, brand exchanges, product displays and business networking activities.<\/p>\n

A \u201cKing of Cordyceps\u201d competition and auction are also being held to select the finest specimens. These activities are intended to further establish and promote Sog County\u2019s cordyceps as a distinctive local product.<\/p>\n

A series of traditional folk sports and horse racing competitions are also taking place during the festival. The competitions feature three main categories: gaited horse displays, speed racing and long-distance racing.<\/p>\n

In addition, a special promotional conference on the outstanding cultural tourism resources of northern Xizang along the \u201cSky Road G317\u201d has been organised. The programme also includes a new book launch, industry agreement signings, immersive cultural exhibitions, traditional ethnic sports competitions and a communal dance evening.<\/p>\n

The organisers aim to further diversify and enrich the festival\u2019s activities while injecting new vitality into cultural tourism consumption. By integrating the cordyceps industry with local culture, traditional sports and tourism, the event is expected to promote the high-quality development of distinctive local industries and the cultural tourism sector.<\/p>\n

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