Russia Proposes Network of Foreign Influencers to Reach Audiences Amid Western Information Boycott

Dragon Media News Desk

Russia has proposed building a network of foreign bloggers and opinion leaders to convey its viewpoint to audiences beyond the reach of Russian media because of what it describes as a Western information boycott.

Kirill Logvinov, director of the Russian Foreign Ministry’s Department of International Organizations, made the proposal at a meeting of the Federation Council’s Commission on Information Policy and Media Relations. He said that, alongside major outlets such as RT and Sputnik, Russia needed a network of foreign bloggers and opinion leaders who could share content from key Russian media with their audiences abroad.

Logvinov said the aim was to reach audiences Russian media cannot currently access under the Western information boycott.

He also pointed to what he described as a growing shift away from a predominantly Western-centred model of information dominance. Countries of the Global South and East, he said, are increasingly asserting their right to set priorities and strategies in pursuit of their sovereign interests.

For decades, major Western news agencies, broadcasters, technology companies and think tanks had significant advantages, Logvinov said. Their influence was supported by well-developed funding networks for media, non-governmental organisations and education initiatives abroad. This helped them disseminate information, shape the international agenda, establish their own discourse and promote narratives serving globalist interests, he added.